Challenge

Kee Farms needed a brand identity that captured the innovative nature of their work while remaining professional and memorable. The challenge was translating a scientific, eco-focused mission into a visual system that resonated with audiences and conveyed trust, impact, and uniqueness.

Solution

I developed a logo and brand identity that incorporated the brand’s initials along with its main product—seaweed—creating a design that was both meaningful and visually striking. The identity system emphasized timelessness and versatility, making it adaptable across digital, print, and environmental applications.

Results

The new brand identity positioned Kee Farms as a forward-thinking, credible leader in regenerative ocean farming. The logo and visuals provided a cohesive, professional, and memorable look that strengthened brand recognition and effectively communicated their mission to stakeholders, partners, and the wider public.